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August 27, 2026

Industrial design still thinks in millimeters

Fioravanti asked Enzo for five millimeters of track. Enzo gave him fifty. The same habit of a small, protected decision shows up in a Mini, a Trek communicator, a lightsaber from a camera flash.
August 2026

How design almost killed Ferrari's business

Jony Ive’s Luce is a technical triumph that misunderstands Maranello, the curves, the body, and why weight still decides speed.
May 2026

Life after labor. Why fear of AI no longer feels like fiction

A reading of The Economist on an AI jobs apocalypse. Work may stay. The value of that work may not.
May 29, 2026

NPS scores the product. CES scores the flow.

Ask effort right after a completed task, not whether someone would recommend you next quarter.
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